Develop a guiding vision so that you can define exactly what you want to
achieve. When you work towards a precisely defined target, you work smarter
... and you work more productively. By creating a vivid vision of where you
want to go, you create an all-important sense of purpose. Without it you
won’t see the marketplace potential or its opportunities.
“My vision is to have a personal computer on every desk in the world,” said
Bill Gates in 1975.
A vision isn’t about predicting the future. It’s about creating the future
by taking action now. A vision is the difference between taking short-term
action to improve your bottom line and long-term strategic change. It
translates your strategies into a way of business life.
The sense of purpose projected by your vision will guide you steadfastly
towards a profitable marketplace niche. To create a vision you need:
Intuition gives you the ability to peer into the future marketplace and
Visionary planning gives you the ability to see a need in the marketplace,
and take the action to satisfy it ... it provides a mental framework that
gives form to the future. It paints a clear picture of where you want to go.
Don’t allow traditional planning based on the past to lead you and your
business into the future. “You cannot discover new oceans unless you have
the courage to lose sight of the shore”. Sharpen your visionary planning
skills by finding a quiet place to dream ... to unlock your creative
potential, which requires rethinking the way you think.
Visions that allow you to transform today’s reality won’t come to you in a
flash. Practical visions are born from an intensity or preoccupation.
However, not all your visions will strike gold. You’ll only get where you
want to go by taking risks, making mistakes and getting things wrong.
The quickest way to get someone’s undivided attention is to make a
mistake. Architects cover their mistakes with ivy. Lawyers visit theirs
in jail. Ad execs put theirs on TV. Cooks cover theirs with sauce. Doctors
The biggest mistake is the fear that you will make one. He who never fails
will never grow rich.
Don’t let failure faze you. Keep going until you get it right.
To get it right:
Your vision should express optimism. In visionary planning, there’s no place
Replicate and share your vision. There’s nothing more useless than a
vision that you keep to yourself. Sell your ideas to the people who matter
by every possible method. Remember that the effectiveness of a decision is
the quality of that decision multiplied by its acceptance.
Teamwork is the ability to work together toward a common vision.
The ability to direct individual accomplishment toward organisational
objectives. It is the fuel that allows common people to attain uncommon
Open yourself to new information ... to the element of surprise. Play with
perception and context.
To get ahead and stay ahead, you’ve go to think revolution not evolution.
Aim to make things 100% different. Ten or 20% better just isn’t good enough.
If you improve whatever you offer in small, incremental steps, the world
won’t race to get to your doorstep. It’ll yawn. To overcome the ho-hum
mindset of those around you, jolt them into action by revolutionizing what
you do. Make the changes radical.
You’ll know you have successfully replicated and shared your vision when the
people who matter know where you want to go, how you plan to get there and
when you want to get there.
List 5 macro trends you predict over the next 5 years
that will impact on your business.
How will these trends affect your business?
What will you need to do in order to stay ahead?
My vision for my company/division is to...
In order to achieve this vision, I will...