Peter started out his career on the stage as a professional song-and-dance man. Then to Wits University, where he was awarded the prestigious Sandra van der Merwe Advertising Trophy after graduating from Wits in 1982 with B.A. and M.B.A. degrees.
Consulting, lecturing, and owning Adlab Advertising agency for a decade, until Peter wrote his best selling book, I Was Your Customer in 1994, which launched him onto the professional speaking circuit. Eight editions later, the book still continues to hit the best-selling charts.
Peter is best known for founding Hellopeter.com in 2000. It has become the largest Customer Service website in the World - and perhaps the most powerful directory of Customer Feedback for Companies regarding their Customer Service.