I'VE kept this chapter and a few others short. Deliberately.
It gives you the chance to relax and digest what you've read.
It gives me the opportunity to summarise what I've already
If you're in business - any type of business - there's
a good chance you'll be competing against foreign
competitors in your market sector, probably sooner
rather than later.
Depending on your area of operation and expertise,
you'll be fighting off attacks from Europe, the United
Kingdom, the United States, China, India, Pakistan,
Korea, Taiwan, Japan and, possibly, several other
countries - perhaps even Australia and Canada.
The strategies foreign competitors will use to win themselves a slice
of your market may include any or all of the following:
alliances and partnerships;
better quality products, and
excellent customer service.
If you're attacked by multinationals with virtually unlimited financial
resources, be prepared to defend yourself against a combination of 'get in'
strategies. They may even exert political pressure to get what they want.
Now, let's get back to business.